ABOUT / DOSSIER Nº01
MADRID + EVERYWHERE

DESIGNER.
EDITOR.
TROUBLEMAKER.

I turn sharp points of view into brand identities and digital experiences. The work sits between rigorous systems and useful discomfort.

PORTRAIT, APPROXIMATELY.
SUBJECT TO CHANGE WITHOUT NOTICE.

SUBJECT / 001

DESIGNER
EDITOR
PERPETUAL BEGINNER

INDEPENDENT PRACTICE / NO NEUTRAL GROUND

A NOTE ON THE WORK / 02

NEUTRAL DESIGN IS JUST A DECISION NOBODY WANTS TO ADMIT.

01 / LISTEN HARD
The brief is rarely the whole problem. Ask what is being avoided.

02 / BUILD THE RULES
Strong systems create room for strange, memorable outcomes.

03 / LEAVE A MARK
If the work could belong to anyone, it probably belongs to no one.

PERSONAL INDEX / 03
THINGS CURRENTLY TAKING UP SPACE

I DON’T COLLECT A STYLE. I COLLECT USEFUL OBSESSIONS.

01 BADLY CROPPED IMAGES

02 SYSTEMS THAT MISBEHAVE

03 USEFUL FRICTION

CARD Nº03 / NO FIXED STYLE

ASK
BETTER
QUESTIONS.

KEEP THE ANSWER OPEN
UNTIL THE FORM EARNS IT.

THE PRACTICE,
IN NUMBERS.

CURRENT STATE / 2026
UPDATED WHEN NECESSARY

01 BRAND SYSTEMS STRATEGY / IDENTITY / TOOLKITS

02 DIGITAL EXPERIENCES DIRECTION / UX / INTERACTION

03 CULTURAL OBJECTS EDITORIAL / CAMPAIGNS / IMAGE

A SHORT,
NON-LINEAR
HISTORY.

2026 — NOW
Independent practice. Fewer layers, sharper decisions, closer collaboration.

2022 — 2025
Creative direction across identity, culture and digital products.

BEFORE THAT
Studying images, breaking grids and learning that taste is not a strategy.

ENOUGH ABOUT ME.
WHAT ARE WE MAKING?

ENOUGH ABOUT ME. WHAT ARE WE MAKING?

ENOUGH ABOUT ME.
WHAT ARE WE MAKING?

START A CONVERSATION

DESIGNER.EDITOR.TROUBLEMAKER.